part of TOPS supermarket food court campaign to make people eat healthier, perhpas
here's the whole thing
repeated around the dining area:
i had fish
(though i've had better)
but they do sell a lot of rubbish
and if they wanted it to have more effect
maybe they should translate it to Thai
maybe they just think it's a pretty food-related design
maybe they don't actually know what it means
no, she isn't eating McFish
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