"drinking alcohol is part of students' life": Official

also in the Taipei Times: MOE says alcohol ads at university are in bad taste

The Ministry of Education said yesterday that it would tighten regulations on the types of sponsorship that schools would be allowed to seek after two large ads for alcoholic beverages on the walls of National Taiwan Normal University (NTNU) sparked controversy.
... Vice Minister of Education Lu Mu-lin (呂木琳) said ... students should stay away from alcohol.
... The dean of NTNU’s College of Sports and Recreation Cho Chun-chen (卓俊辰) said the school had to accept sponsorship from the liquor company for this year’s National Intercollegiate Athletic Games because it was short NT$60 million (US$1.8 million) and could not find other sponsors.
Cho said putting the advertisements on campus was not tantamount to encouraging students to consume alcohol, adding that drinking was part of culinary culture ... and that the university could not just break its contract with the liquor company.